2026 / Bringing Important Ideas into Focus
Douyin Select Open Class
Douyin Open Class brings high-quality knowledge to young learners through diverse courses and a relaxed, engaging atmosphere. Extending the brand’s Highlight concept, we transformed the familiar act of underlining key points into a visual “highlight bar,” making important ideas and conversations easier to recognize and remember.
Rooted in Douyin Select’s core idea of “deserving better,” we evolved the Highlight concept into a visual symbol inspired by note-taking and underlining during learning. By transforming these actions into a highlight bar, key knowledge and meaningful conversations are clearly brought to the forefront.
