2022 / A Flexible Identity for Contemporary Art

Trumph Gallery

Trumph Gallery is a Beijing 798-based gallery focused on contemporary Chinese art. As it prepared to expand internationally in 2023, I was involved in translating its new brand positioning into a flexible visual identity—one designed to embrace the distinct styles of every artist it represents.

Trumph Gallery brand identity
Trumph Gallery identity application left
Trumph Gallery identity application right
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery visual identity
Trumph Gallery application left
Trumph Gallery application right
Trumph Gallery application
Trumph Gallery application
Trumph Gallery application

Brand Strategy & IdentityZiyin Chen

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