2022 / A Flexible Identity for Contemporary Art

Triumph Gallery

Triumph Gallery is a Beijing 798-based gallery focused on contemporary Chinese art. As it prepared to expand internationally in 2023, I was involved in translating its new brand positioning into a flexible visual identity—one designed to embrace the distinct styles of every artist it represents.

Triumph Gallery brand identity
Triumph Gallery identity application left
Triumph Gallery identity application right
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery visual identity
Triumph Gallery application left
Triumph Gallery application right
Triumph Gallery application
Triumph Gallery application
Triumph Gallery application

Brand Strategy & IdentityZiyin Chen

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